Media prima

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Media prima

Missed a favorite show? The free, video-on-demand service is generating a lot of interest with nearly 3 million download requests each week. The Challenge For the Internet user, all it takes is a quick click.

Media Prima - EditShare

Every day, Media prima than episodes would be transitioned from the broadcast to Internet environment. The programs required additional editing, format conversions, and special packaging. Shows would appear online within 12 hours of their over-the-air broadcast times. Media Prima needed a streamlined workflow to handle the online content production.

The needs of all four stations could be handled within a single division. It was very efficient and cost-effective.

Media prima

Operating on Gigabit Ethernet networks, EditShare allows all connected workstations to capture, access and share in real time a common pool of media files. Regardless of application or platform, source material, work in progress and finished packages are shared and instantly available to all users on the EditShare network.

The Workflow The New Media department operates 17 hours each day. Three workstations are dedicated to ingesting the shows most are locally produced, half-hour episodes from Betacam or DVCPro tapes.

Once ingested, editors at other Edius workstations begin repackaging the shows for online distribution. To facilitate download times, the editors also segment the half-hour episodes into three parts, looking for logical breaks while maintaining the pace, look and feel of the program.

When the work on a given episode is complete, the finished products are saved back to the EditShare. Teasers and recaps are in low resolutions. Program segments are higher-resolution to provide a better viewing experience.

ESA allows the workload to be divided between multiple servers so that with each additional server you can double the number of users and streams that can be supported. The Catch-Up TV service continues to grow with a truly global audience.

So much so that Media Prima is considering the addition of a new service where viewers would pay a small fee to download past episodes of their favorite shows in high resolution.A new report from Harvard Kennedy School’s Shorenstein Center on Media, Politics and Public Policy analyzes news coverage of the presidential candidates in the year leading up to the primaries.

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