By Abhijeet Pratap Filed Under: The brand has created a differentiated brand image on the basis of its excellent resources and capabilities and a differentiated business model that serves the customers directly.
The internal analysis evaluates the capabilities of a company with close and careful examination of all the strengths and weaknesses. External factors on the other hand examine the main points in environmental surroundings carefully identifying all the possible opportunities and threats facing a company.
It allows a company management and administration to devise strategies that aims at maximizing output for optimal profits within an organization Grayp. This analysis is also paramount to assisting the employees and the company to familiarize and adapt to the dynamic surrounding and factors within a specific industry.
SWOT analysis is classified into two broad categories; the internal and external characteristics and factors that affect the company in the industry.
The Strengths and Weaknesses of SWOT represent the internal factors mostly influencing the viability in company's operation. On the other hand, Opportunities and Threats represent external factors affecting the performance of the company. SWOT analysis forms an extremely important tool for the operations of a business and it assists the company in decision making processes of all the situations in the company Andrewp.
Strengths Strength in a company is an essential factor that is inherent in the internal operations which results to the success of the company.
The strengths allow the company to persevere amidst strong competition in the industry especially in presence of external threats to its operations. These strengths may include a hefty financial base of a company with good Dell swot analysis and dell porters five forces analysis attractive cash flow and a well market network base with a wide market area size.
Other key strengths that a company may posses include; a specialized marketing expertise and approach, location advantage, innovative ideas, or establishment of a new product or a service.
They also include any other factor that is intended to add value to the commodities or services of a company Grayp. Dell Company is regarded as the largest PC maker in the world registering the highest profits in one quarter in the America. This profit margin represented a 28 per cent growth within such a short period of time.
Dell took over from Hewlett-Packard company has been the market leader in the PC industry. This company also deals with their customers directly reducing the bureaucratic and red tape challenges in their distributions. It has devised market oriented approaches of Customer Relationship Management CRM and information technology to expand its market base through data capturing for its customers.
Dell uses a cost saving procedures to assemble PC's which are delivered promptly to customers destinations using courier services enhancing its command in the supply chain.
Customer complains and complements are highly encouraged and their queries are attended to promptly through their customer care services based in India Marketing Teachern. Weaknesses These forms the detrimental factors and forces that a company experiences in its normal operations in the industry.
These internal negative forces may include but not limited to high employees turn over which is as a consequence of company's inability to retain its employees. These may be fueled by either poor compensation schemes practiced in the company or presence of weak organization culture that prevents employees from airing their views and concerns in an acceptable manner without intimidation and victimization.
Although company should concentrate on the strengths, weaknesses should not be ignored since they represent loop holes and in the structure and operations of a company. Therefore the management should concentrate to eliminate al the weaknesses to achieve its objectives in the long run.
Weaknesses are also seen as lack of expertise in the market, production of poor quality products or services and when a company has a bad reputation in the industry Andrewp.
Due to Dell Company having huge range of products that he manufactures with numerous components for their customers from plethora countries, it experiences frequent product recall causing huge embarrassment to the company.
A record is evident of Dell's action to recall 4. This was not only dangerous to the uses but also could cause electric shocks and fire. Since Dell is a computer maker as opposed to a manufacturer, it is sometimes locked out of the market as a result of few large suppliers in the international market for their products.
This makes Dell have access only to a few suppliers operating on large scale basic which may adversely affect their revenues in case of few suppliers withdraw Marketing Teachern. Opportunities When an opportunity arises, the company is able to increase its output which consequently increases the company's profits.
This is facilitated by the chances and opportunities of reducing its operation costs, presence of a wide client's base, or its ability to offer a demand gap.
The existence of a company in the industry is to optimize every available opportunity to achieve its objectives in the industry. Mostly company realizes an opportunity when the clients shift their preferences of a commodity.
For a company to capitalize on the opportunities available, it should venture more on its strengths in the industry for instance through proper utilization of market strategy. Other opportunities available to a company include; developing and emerging market for its products or services, when there is a chance for mergers or venturing in to joint alliance with similar companies in the industry, expansion of market either locally or internationally Grayp.
Dell Company saw a change in the top management positions with Kevin Rollins replacing Michael Dell in in the chief executive officer's office although Dell remained the chairman of the company.Detailed discussion of Dell SWOT analysis and application of PESTEL, Porter’s Five Forces and Value-Chain Analyses on Dell can be accessed via purchasing Dell Inc.
Report. The report also comprises analysis of Dell’s marketing strategy and company’s approach towards Corporate Social Responsibility (CSR). WikiWealth’s comprehensive five (5) forces analysis of dell includes bargaining power of supplies and customers; threat of substitutes, competitors, and rivals.
Dell - Five Forces Analysis. Home Five Forces Index Dell - Five Forces Analysis. Analysis. SWOT Analysis Porter's Five Forces Private Equity Investments Portfolio Analysis.
This report contains application of SWOT, PESTEL, Porter’s Five Forces and Value-Chain analytical frameworks towards the case study of Dell Inc. The report also comprises analysis of Dell’s marketing strategy and company’s approach towards Corporate Social Responsibility (CSR).
Dec 17, · Dell is taking a holistic approach to solving the BYOx, addressing the devices, the data, the infrastructure, and the application development.
For example, the recent global recession caused a dramatic decrease in global shipments of personal computers around the world, (Sherr, ).
Porter’s Five Forces [Appendix 2] Porter’s Five Forces identifies the potential threats of new entrants into the market. This SWOT analysis of Dell points out chinks in Armour of dell's fortress. Dell is one of the worlds best and most known consumer durable brands.
Dell's Direct Model approach enables the company to offer direct relationships with customers such as corporate and institutional customers.