Advertising is a legalised form of lying

Get Full Essay Get access to this section to get all help you need with your essay and educational issues. But now-a-days the reverse of it is more true. Market is created for these things through advertisement Businessmen advertise their goods in various ways and thus spread a knowledge of their goods among the customers.

Advertising is a legalised form of lying

But now-a-days the reverse of it is more true. In modern business, 'invention' is mother of necessityIn this age of machinery, newthings are produced everyday.

Market is created for these things through advertisementBusinessmen advertise their goods in various ways and thus spread a knowledge of their goodsamong the customers. It is through advertisement that people begin to feel a need for even those goods of whichthey had never heard before.

No business can stay in the business world without advertisement. A successful businessman is one who snatches away money from even the most miserly and reluctant customer. Thus, the business world rotates on the pivot of advertisement. As the world is progressing, so the means of advertisement are also increasing.

We allknow that big posters are pasted on the walls, and handbills are distributed to advance the sale of goods.

Walls are painted and big signboards are displayed on crossings and prominent places toserve this purpose. In a cinema hall, first of all we see the advertisement slides.

A major part of thedaily newspapers is full of advertisement. Radio and Television also are being used asmeans of commercial advertisement. A good advertisement must have certain qualities.

First, it should be based on human- psychology. A thing meant for ladies, should be advertised in such a way that they are attractedtowards it. If men are to be customers, then it should appeal to their tastes. Goods for differentincome groups should be advertised, taking into consideration their purchasing power.

A motor car is a thing for the rich. Its advertisement must be touch the mentality of the rich. Usha SewingMachine should be advertised in such a way that the family man, with ordinary income, may feelthe economic advantages of the investment of his money on it.

Secondly, advertisements should be attractive. This is very essential. People look towardsan advertisement only if it is eye-catching. Good, interesting pictures are very effective form this point of view.

We all know about 'Sanforised cloth'. The advertisements to show that quality of the cloth display a man wearing a suit of non-sanforized cloth. He appears funny and uncomfortable ashis suit has gone out of fit by washing. Another man is shown wearing a suit of 'Sanforised cloth'.

How smart and active he appears. We immediately learn that 'Sanforised cloth' is best because itdoes not shrink.

So a good advertisement must be interesting, attractive and eye-catching. But proper sanctity must be maintained and unnecessary exposure must be avoided. It must also befrequently repeated, otherwise people forget all about the goods advertised.

So to be successful,advertisement must be brief. Long descriptive stories or certificates of praise about certain thing donot make good advertisement. This is an important point in advertising and a good advertiser mustkeep it in mind. Advertisements are not concerned with the good or bad quality of goods.

Even the mostinjurious goods are advertised these days. Advertisements of undesirable drugs and medicines andindecent literature, so common. They simply cheat the public. So we should be careful while purchasing an advertised article.To get success in business every big or small business-concern must make effective us of art of advertising goods.

To run a business without its aid is not possible in the modern age. “the advertisement for the body-spray, Impulse. See how your visitors are really using your website. Hotjar is a quick and easy way to really understand your website visitors.

Try it for free! look if you are merely issuing statements to promote your brand then as per the case of carlil ashio-midori.comic smokeball company,its merely a invitation to. ADVERTISEMENT IS A LEGALISED FORM OF LYING Necessity is the mother of invention' is an oft-quoted saying.

But now-a-days the reverse of it is more true. In modern business, 'invention' is mother of necessityIn this age of machinery, newthings are produced everyday.

Advertisement Is a Legalised Form of Lying. ADVERTISEMENT IS A LEGALISED FORM OF LYING Necessity is the mother of invention' is an oft-quoted saying. But now-a-days the reverse of it is more true. In modern business, 'invention' is mother of necessityIn this age of machinery, newthings are produced everyday.

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This ‘legalized form of lying’ helps one sell an idea more than a product. If we want to look glamorous, we buy a bar of ‘Lux’ soap or when we are thirsty, we drink Sprite.

Advertising is a legalised form of lying

Although these products do not necessarily serve its proclaimed purpose, advertising creates a phenomena called ‘free recall. Free Essays on Advertising Is A Legalised Form Of Lying Discuss.

Search. Lying Is the Most Fun a Person Can Have Without Taking Their Clothes Off. money, power, respect, can all provide enough temptation to lie.

Advertising is a legalised form of lying

Lies can also be adding to a story to make it more entertaining.

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